There are no announcements about whether or not GAP will be participating in the 10.10 Shopping Festival.

In 1969, San Francisco, Don Fisher and Doris F. Fisher wanted to make it easier to find a pair of jeans that fit with a commitment to do more. They opened a GAP store. In the timespan of three years, one store multiplied into 25. Today, GAP is a global retailer with over 3,200 stores across the globe and a reputation for easy-going, effortless style of clothing that is good quality. GAP offers apparel, accessories, footwear, and personal care products for men, women, and kids. From masks to maternity clothes, in all its merchandise, the company holds true to its value of doing more than selling clothes. GAP aims to make the world bolder and brighter, channelling that belief in all aspects of the business, from design to sustainability. Committing to responsible sourcing, the company pledged to source 100% of its cotton from more sustainable sources by 2025.

In 2020, GAP launched a new line for teen boys and girls in order to serve the demographic better. The collection launched on Earth Day features responsibly sourced clothing, made with water-saving methods and minimal waste.